Increasing Profits And Growth

One of the Biggest Questions I Get Is
How Can I Increase My Profits - Where Should I Start First And How?
“I think, therefore I AM” - Descartes
Increasing business and personal results is an internal process. Up-skilling to higher-end subtle skills has more to do with internal awareness (consciousness) than external factors.
In general the business market uses average hard-skills; essentially these are the common-place skills you find in any average performing company. This presents a major problem in that many are using the same skills and strategies which don’t allow one company to stand out from another. The end result; products and services become commoditized and price becomes the customer choice.
How do you stand apart?
It is very easy to miss the previous point and blame the market. Standing apart requires the development of higher-end subtle skills, the very skills the average market does not know or use. Take a closer look at the top management of many highly successful companies and you will see some of these skills in action.
Lost profits slip away unseen
Many business owners fail to see the real cost of lost profits. Few realize how much money they’re leaving on the table or worse still, giving away to their competitors. This is an enormous hidden cost to any business, and it can be sole destroying for the owners and their families. Most business owners would raise their margins tomorrow if they could - but few realise the significant impact on profits of raising performance - literally raising the bar through all areas of their business. eg. sales, profits, quality of customers, lifestyle etc.
Give some serious thought to the profits you should really be making. And if you were making those increased profits, how would that positively impact your business and lifestyle? How different would your business look and feel today?
There is more profit out there waiting
Where do you start? The first step always comes with developing our awareness of these skills, where they come from, and how they are used. Visit an exceptional business and take careful note of what you consider their exceptional servicing; why is it exceptional, what makes it exceptional, how do they make it that way, how do you feel as a customer? Etc.
Then go back and revisit your new insights against your existing business model, methods and ideas. For many this can be a real eye-opening experience, and one that should be undertaken on a regular basis. Best results are attained if you can ‘detach’ from your business, both when visiting an exceptional business, and when evaluating your own in comparison.
Professional advice - Invest in yourself, invest in your business
Many business owners can get better returns for the same work they are doing right now... or often more, from less work. The challenge is knowing where and how to start, and how to capitalise into the future. This is where good professional advice becomes an investment in better returns, and in your business future. The insights, strategies and skills learned are invaluable as once learned they continue to pay-off well into the future.
To get the best results invest in a professional advisor who comes from real world experience, rather than one who knows or reads it from a manual. It is your business, you take the risk, you want real value, and the real value of hands-on experience is priceless.
“Never forget, seeking has finding” - Troward
© 2008 Des Gray Performance Innovation
http://www.desgray.com
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“I have had the pleasure of witnessing and benefiting from Des' decisive insight, clarity, and passion for helping people transform their business.
For the past eighteen months I have been in regular communication with Des, and can only say that the residual benefit to my marketing, overall business strategy, and personal mindset is incalculable.
If you have the opportunity to work with Des as your executive coach or business consultant, do not hesitate to do so. Thank you Des. It is a pleasure and privilege to know you and work with you!”
- Caitriona Reed.
"Des a unique ability to relate, challenging my thinking where
others failed, thus adding profound value to my well-being, health and
my business. At no time during my 42 years have I experienced such a feeling of growth. One of the most positive decisions that I have ever made..."
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